Randy's Art Worth $50 Million!? Bic Wavengths Fashion Pen Art 1989.
I invented the BIC Wavelengths Fashion Art Pens in 1989 when I was the global creative director at Bic.
I personally designed and created art for most of the first lines of pens in 1989, 90 and 91 using Adobe Illustrator, Photoshop and Drawing, Painting and cutting paper by hand.
I had the idea designed the pens and then just kept the work stored away waiting for the right time to show someone because I knew it was going to be huge one day. The first set I designed was called Animal Skins. I put zebra and other animal patterns with bright colors wrapped on pens.
Opportunity came one day when the treasurer of the company came to me and asked if I had any ideas to jump start writing instruments that was struggling.
I showed Ed Koski my designed set. He got excited, had me show Bruno Bic who said, "Randy, this is what we've been waiting for! Fantastic! Ed, go get all the national sales VPs in here now".
The rest is history. They increased writing instrument sales by 1/3 the first year or +$50m.
I designed a whole line of pens and a second and 3rd edition the following years.
We tested all of the designs in focus groups after the first year. One idea that tested very well was "Spocks" with Leonard Nemoid heads on cartoon characters. Leonoard loved the idea but we couldnt get the rights from Star trek ownership. I still have this layout.
When I left BIC to move to Glastonbury, CT, I lost interest in the designs and sets of pens and didnt like the designs and ideas as much. They eventually lost steam and sales and are no longer today.
I created almost all of the art and have some art pieces left that I've been saving. I also have some very rare pens where the BIC guy was left off of the logo. These were stopped and production was destroyed but I kept a few. One day those will be worth the value similar to a very rare misprinted limited edition coins...
The story behind that is I wanted to try and update the Bic logo and had total freedom of design so I tried a couple sets of Wavelengths pens with just the Bic no Bic Boy to have a more contemporary look.
©1990 - ©2023, Randy Richards. All images, artwork, style and concept ideas are owned by Randy Richards and cannot be copied and/or printed without written consent of Randy Richards. The concept of combining different photos that are taken from different times of day or year(s), in focus out of focus, using different exposures, colorizations etc…and using a cube, or just placing photos on photos or in stripes cannot be used by anyone for any use, or copied and/or printed without Randy Richards written consent. This style originated in 2006 and is documented in painting in 2006 and documented using photography in 2008. This website originated in 2013.
Randy Started an Art Movement
Randy's Art style that he started in 2002 is now influencing all major brands and fineartist around the world.
Intrigued with Monet and how he did paintings of the same subject at different times of day, Randy was motivated to expand upon the style. He started with paintings of cubes and segmented lines where the subject changes from one side to the other sides, like in Tree of Life where he has a tree in daylight and at sunset.
Randy evolved this into photographic collages in 2002 when he started doing side-by-side images of photos shot from the same vantage point and one side was shot at a different time of day or year, like in 2 Winter Days at our Backyard Pond. In this piece you see a winter snow storm and a sunny winter day.
Randy evolved this evenmore in 2022 when he solved the problem of what to submit to the MMOA Mystic Museum of Art "Building Bridges" show competition. The judges loved his work and he won "Best of Show" award for the first piece he ever did in this newest style.